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	<title>Denny Arar &#187; Finance</title>
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	<description>Technology that moves me.</description>
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		<title>Finovate 2009: Online Financial Services Showcase</title>
		<link>http://dennyarar.com/?p=110</link>
		<comments>http://dennyarar.com/?p=110#comments</comments>
		<pubDate>Wed, 30 Sep 2009 02:53:43 +0000</pubDate>
		<dc:creator>denny</dc:creator>
				<category><![CDATA[Consumer advice]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Finance]]></category>

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		<description><![CDATA[I spent the day at Finovate2009, a conference where companies with innovative web-based financial products and services strut their stuff for an audience of potential customers, analysts, and reporters. I&#8217;ve covered personal finance and accounting software for years, and watching its migration to the web is fascinating: You don&#8217;t hear much anymore about the privacy [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.finovate.com"><img class="alignleft size-full wp-image-112" title="Finovate 2009 logo" src="http://dennyarar.com/wp-content/uploads/2009/09/Finovate-2009-logo.jpg" alt="Finovate 2009 logo" width="311" height="76" /></a>I spent the day at <a href="http://www.finovate.com" target="_blank">Finovate2009</a>, a conference where companies with innovative web-based financial products and services strut their stuff for an audience of potential customers, analysts, and reporters. I&#8217;ve covered personal finance and accounting software for years, and watching its migration to the web is fascinating: You don&#8217;t hear much anymore about the privacy concerns that once dogged anything to do with accessing financial information online, or entrusting it to a Web service.</p>
<p>The clearest trend of the day: Business models that depend on financial institutions to pay for consumer-facing services. It seems that few firms expect to make money from consumer fees, ads or marketing offers.</p>
<p>The services themselves were all over the map. I was particularly fascinated by a couple of electronic check deposit services. <a href="http://www.mshift.com/" target="_blank">MShift</a> has technology that lets you electronically deposit checks by submitting photographs (front and back) captured with any 2-megapixel or greater phone camera.</p>
<p><a href="http://www.fidelityinfoservices.com/fnfis/" target="_blank">Fidelity National Information Services</a> has developed technology that not only lets consumers submit a scanned checks, but gives institutions tools to assess the risk involved in accepting the check. Is it from a valid account? Does the depositor have a history of bounced deposits? Is there anything unusual that might justify placing the funds on hold? If so, the service raises a red flag.</p>
<p>A couple of personal finance management services designed for financial institutions to offer customers showed off nifty new bells and whistles. <a href="http://www.yodlee.com/" target="_blank">Yodlee</a> will introduce a highly customizable user interface for which third parties can develop widgets; <a href="http://www.digitalinsight.com/home/solutions/consumer/pfw" target="_blank">FinanceWorks</a> (from Intuit-owned Digital Insight) will integrate with Intuit&#8217;s TurboTax to make entering tax info easier than ever. Both were among the best-of-show winners based on Finovate attendee votes.</p>
<p>Another show winner was First ROI and BancVue&#8217;s <a href="https://www.kasasa.com/" target="_blank">Kasasa</a>&#8211;basically a rewards checking program created for small community lenders. BancVue provides the technology and, perhaps more importantly, brand marketing services that these small banks and credit unions wouldn&#8217;t be able to afford on their own. I was also impressed by <a href="http://www.s1enterprise.com/solutions/retail_banking_.html" target="_blank">S1 Enterprise</a>&#8216;s suite of template applications that institutions can customize and offer their customers.</p>
<p>Also present at the show were <a href="http://www.mint.com/" target="_blank">Mint.com</a>, which is in the process of being acquired by Intuit (and is taking up residence on Yahoo&#8217;s home page), and <a href="http://www.simplifi.net/" target="_blank">Simplifi</a>, which is making its financial planning and management service available to banks.</p>
<p>A couple of companies have created applications designed to educate kids (<a href="http://www.centscity.com/" target="_blank">Skill-Life&#8217;s Cents City</a>) and novice investors (<a href="http://www.tilefinancial.com/" target="_blank">TILE Financial</a>-TILE stands for The Investment Learning Environment). Of personal interest to me as a newly self-employed writer is <a href="http://www.outright.com/" target="_blank">Outright.com</a>&#8216;s free small business accounting service. <a href="http://www.billeo.com/page/homepage.jsp?sitename=billeo" target="_blank">Billeo</a> flags Google and Bing search results that have special offers (e.g. online coupon codes) for something you might be shopping for.</p>
<p>Finally, a number of companies are working on payment services. <a href="http://www.blingnation.com/" target="_blank">Bling Nation</a> provides consumers with chip-equipped stickers to slap on the back of their cell phones and use, a la RFID, to make payments to merchants with Bling terminals. <a href="http://www.paybymobile.net/" target="_blank">PayByMobile</a> envisions a system where you&#8217;d fund an account (much the way you fund a prepaid cell phone account) that you could draw on to pay participating merchants using a SMS short code message.</p>
<p>CashEdge&#8217;s <a href="http://www.cashedge.com/products-popmoney.php" target="_blank">POPMoney</a> (for Pay Other People Money) would empower people to send and request payments using e-mail and existing bank accounts. Payments to accounts at banks participating in the CashEdge network would occur immediately; otherwise, the user would have to provide wire transfer information.</p>
<p>I could go on, but it&#8217;s late. You can peruse the full list of presenters on the <a href="http://www.finovate.com/flagship09/" target="_blank">Finovate</a> site.</p>
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